On December 28, 2015, the U.S. Food and Drug Administration (FDA) extended by 90 days the public comment period on the use of the term “natural” in food and beverage labeling. As discussed in an earlier post, the FDA is interested in receiving comments on the use of the term “natural” for foods that have been genetically engineered or contain ingredients produced using genetic engineering. In addition to food processing, production and manufacturing methods, the FDA may also consider whether the term “natural” implies any nutritional or health benefit. The FDA has received over 3,000 comments to date and will accept comments until May 10, 2016.
Update: FDA Extends Comment Period for Input on Uses of “Natural” in Food and Beverage Labeling
By McDermott Will & Emery on December 30, 2015
Posted In Advertising and Marketing, Food Safety and FDA