Exporting Craft Beer to Europe

Until recently, few would have predicted that US craft beers would find their way into European markets, yet today they are successfully meeting European tastes. Craft beers are increasingly able to compete with other products in Europe, such as wine, and there is increasing market demand in Europe for innovative, rare and exotic beers.

US brewers looking to sell their products in Europe cannot, however, simply apply their US commercial strategies, but should instead adapt distribution models that align with their commercial goals in order to take into account the European legal and regulatory context. In addition, although the US legislative framework has a lot in common with that of the European Economic Area, each EU member state has its own regulatory and distribution peculiarities.

Read the full article, originally published in the November/December 2016 issue of The New Brewer.

Steffen Woitz
Steffen Woitz focuses his practice on litigation, intellectual property, antitrust and competition law and alternative dispute resolution. Steffen has in-depth litigation experience in all major German courts and assists clients in cross-border disputes and transactions. He represents German and international clients in patent infringement and other contentious matters relating to trademarks, unfair competition and antitrust law. Read Steffen Woitz's full bio.


Stuart Mathews
Stuart Mathews advises on cross-border acquisitions and disposals, joint ventures, lending and security, commercial dispute resolution and commercial contracts. Stuart counsels UK-, European-, African- and American-based clients on transactions in the United Kingdom, Europe, Eastern Europe, Africa and other developing markets. Read Stuart Mathews' full bio.


Mélanie Bruneau
Mélanie Bruneau advises clients from a variety of industrial sectors, including transport, manufacturing, chemicals and IT, on the legal aspects of their business activities, with particular emphasis on regulatory compliance. Read Mélanie Bruneau's full bio.


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McDermott Will & Emery



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