Key Takeaways | Trends in Customer Data Acquisition and Use for Alcohol Companies

In a recent webinar, Alva Mather, Scott Ferber, Amy Pimentel and David Saunders reviewed how alcohol companies should be thinking about and maximizing their data. They shared innovative marketing strategies and addressed privacy and cybersecurity considerations from an alcohol commercial side.

Some of the significant topics discussed included:

  1. Keeping Ahead of Supply Chain Cyber Threats
  2. Using Collected Data
  3. Leveraging Personal Data for Marketing
  4. Transparency

Access the webinar and key takeaways.

Alva C. Mather
Alva Mather is the global head of McDermott’s Regulatory Practice Group and a member of the Firm’s Management Committee, and heads the Alcohol Regulatory & Distribution Practice. As a nationally recognized go-to lawyer for alcohol beverage regulatory, commercial and M&A matters, clients say that Alva “comes to the situation with clear leadership and strong knowledge of the food and beverage industry.” She combines her extensive knowledge of the commercial and legal landscape as well as deep understanding of the beverage industry to help clients mitigate risk, respond to challenges, and capture and pursue new business opportunities. Read Alva Mather's full bio.


Scott Ferber
Scott leverages his extensive experience as a former federal cybercrime prosecutor and in senior leadership at the US Department of Justice (DOJ) to advise clients across industries on the full range of privacy and security issues created by global data collection and usage. This includes responding to cyber incidents and managing complex privacy and cyber risk assessments. Scott often defends clients in regulatory investigations from the Federal Trade Commission (FTC), State Attorneys General and other federal, state and local regulators and criminal authorities. Read Scott Ferber's full bio.


Amy Pimentel
Amy C. Pimentel (CIPM) advises clients on global data protection, privacy and cybersecurity. She is skilled at harmonizing requirements across jurisdictions and legal regimes to build practical and business-focused global privacy and cybersecurity programs. She also helps multinational companies understand privacy rules and balance their legal risk when entering new markets or breaking into new or non-traditional industries.Read Amy C. Pimentel's full bio.


David Saunders
David P. Saunders (CIPP/US, CIPM) is an experienced litigator who focuses his practice on privacy and cybersecurity matters. David helps clients through the life cycle of their data privacy needs. He helps them mitigate and manage risks related to data privacy and cybersecurity by assisting their government affairs teams with the development of new privacy legislation, their legal and compliance teams through the implementation of privacy programs, and their litigation teams through regulatory investigations and civil class action litigations. Read David P. Saunders's full bio.

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