Recent cases offer lessons for brewers navigating the often-tricky obstacles surrounding the selection, use and enforcement of trademarks. Whether a brewery is choosing a logo or naming a new beer, the latest decisions highlighted in this article underscore the importance of doing due diligence when it comes to trademarks.

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Originally published in The New Brewer, September/October 2019.

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Photo of Mary Hallerman Mary Hallerman

Mary Hallerman focuses her practice on trademark, trade dress, false advertising, and copyright litigation and counseling.

Mary represents clients in high-stakes cases in federal courts throughout the United States and before the Trademark Trial and Appeal Board. An emerging leader in the Firm’s…

Mary Hallerman focuses her practice on trademark, trade dress, false advertising, and copyright litigation and counseling.

Mary represents clients in high-stakes cases in federal courts throughout the United States and before the Trademark Trial and Appeal Board. An emerging leader in the Firm’s respected trademark and copyright practice, Mary plays a significant role in case strategy and management. She has prepared numerous complaints, motions for preliminary injunction and ex parte temporary restraining orders, discovery motions and dispositive motions. She works frequently with expert witnesses, supervises discovery, and leads trial and evidentiary hearing preparation. Mary regularly works with clients in managing domain name portfolios, taking down infringing domains and fraudulent websites through UDRP proceedings or other enforcement methods, assessing litigation risks, reviewing advertising copy, and performing due diligence concerning trademark, copyright, false advertising, and unfair competition matters in corporate transactions. Read Mary Hallerman’s full bio. 

Photo of Eleanor B. Atkins Eleanor B. Atkins

Eleanor (Ellie) B. Atkins focuses her practice on trademark, copyright, sweepstakes and promotions, and false advertising matters. Ellie is experienced in client counsel, strategy and legal research, including portfolio management and the selection, clearance, prosecution, registration and enforcement of trademarks. Additionally, she has…

Eleanor (Ellie) B. Atkins focuses her practice on trademark, copyright, sweepstakes and promotions, and false advertising matters. Ellie is experienced in client counsel, strategy and legal research, including portfolio management and the selection, clearance, prosecution, registration and enforcement of trademarks. Additionally, she has assisted with district court litigation as well as actions before the Trademark Trial and Appeal Board, including drafting complaints, discovery requests and briefs in support of various motions. Read Ellie Atkins’ full bio.