Craft distillers know the value of a good trademark. The name of a particular spirit, a logo, or a label design can be vitally important to a brand’s identity (and a distiller’s bottom line). They also know how complicated—and legally fraught—branding can be. For better or worse, trademark disputes involving alcohol beverage products are becoming
Mary Hallerman focuses her practice on trademark, trade dress, false advertising, and copyright litigation and counseling.
Mary represents clients in high-stakes cases in federal courts throughout the United States and before the Trademark Trial and Appeal Board. An emerging leader in the Firm’s respected trademark and copyright practice, Mary plays a significant role in case strategy and management. She has prepared numerous complaints, motions for preliminary injunction and ex parte temporary restraining orders, discovery motions and dispositive motions. She works frequently with expert witnesses, supervises discovery, and leads trial and evidentiary hearing preparation. Mary regularly works with clients in managing domain name portfolios, taking down infringing domains and fraudulent websites through UDRP proceedings or other enforcement methods, assessing litigation risks, reviewing advertising copy, and performing due diligence concerning trademark, copyright, false advertising, and unfair competition matters in corporate transactions. Read Mary Hallerman's full bio.