Alva C. Mather

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Alva Mather is the global head of McDermott’s Regulatory Practice Group and a member of the Firm’s Management Committee, and heads the Alcohol Regulatory & Distribution Practice. As a nationally recognized go-to lawyer for alcohol beverage regulatory, commercial and M&A matters, clients say that Alva “comes to the situation with clear leadership and strong knowledge of the food and beverage industry.” She combines her extensive knowledge of the commercial and legal landscape as well as deep understanding of the beverage industry to help clients mitigate risk, respond to challenges, and capture and pursue new business opportunities. Read Alva Mather's full bio.

Key Takeaways | Going Green: Environmental and Sustainability Risks and Opportunities for Alcohol Companies


By , , and on Apr 27, 2023
Posted In Legislation, Transactions

In a recent webinar, Alva Mather, Jacob Hollinger, Carl Fleming and Parker Lee guided attendees through the unique energy-related challenges and opportunities for alcoholic beverages companies presented by current megatrends relating to environmental, social and governance (ESG), carbon and sustainability. Some of the significant topics discussed included: Sustainability Trends Related Trapdoor Risks Sustainability Opportunities Across the Alcohol and Other Industries...

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2022 TTB Industry Circular 1: Consignment Sales


By , and on Jan 5, 2023
Posted In Advertising and Marketing, Alcohol Excise Taxes, Import/Export, Legislation, Trade Practices, Transactions

Each year the Alcohol and Tobacco Tax and Trade Bureau (TTB) issues “Industry Circulars” that apply statutory or regulatory requirements to a “specific circumstance or set of facts” or restate existing requirements. TTB also uses Industry Circulars to announce new statutory requirements or to discuss certain corrective actions. The last few years have been relatively...

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2022 TTB Industry Circular 2: Social Media Advertising


By , and on Jan 5, 2023
Posted In Advertising and Marketing, Alcohol Excise Taxes, Import/Export, Legislation, Trade Practices, Transactions

Due to the uptick in alcohol advertisement on social media platforms, the Alcohol and Tobacco Tax and Trade Bureau (TTB) issued guidance on advertising via social media and how TTB’s rules on advertising generally apply in this new and important context, as summarized below. TTB views an entire page or site as a single advertisement,...

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TTB Industry Circular 3: Calculating Tax Rates and Tax Credits on Imported Distilled Spirits


By , and on Jan 5, 2023
Posted In Advertising and Marketing, Alcohol Excise Taxes, Import/Export, Legislation, Trade Practices, Transactions

In the Alcohol and Tobacco Tax and Trade Bureau’s (TTB) final Industry Circular of the year, they provided DSPs guidance on how to calculate effective tax rates for distilled spirits products eligible for the Craft Beverage Modernization Act (CBMA) reduced tax rates, as well as providing importers with guidance on calculating and using effective tax...

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Alcohol Suppliers Hit with ADA Website Accessibility Lawsuits


By and on Jun 7, 2022
Posted In Advertising and Marketing

The increasing popularity of online shopping is placing e-commerce businesses—specifically those in the alcohol beverage industry—in legal crosshairs. In lockstep with a recent uptick in website accessibility cases, plaintiff firms are sending pre-suit demand letters to alcohol suppliers and, in some cases, even filing a state or federal court lawsuit. These lawsuits—which are typically filed...

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The Expanding Landscape of Alcohol Delivery Services


By on May 4, 2022
Posted In Advertising and Marketing, Distribution, Licensing, Trade Practices

Following consumer trends and fueled by the pandemic and related loosening of restrictions on in-state retailer alcohol delivery regulations, the marketplace for alcohol delivery services has expanded exponentially over the last several years and shows no signs of slowing down. Industry forecasts predict double-digit growth year-over-year until at least 2025 for alcohol-focused e-commerce platforms. However,...

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Treasury Responds to Biden Administration Executive Order with Report, Recommendations to Increase Alcohol Industry Competition


By and on Feb 15, 2022
Posted In Uncategorized

On February 9, 2022, the US Treasury Department (Treasury) released a report with recommendations for how the Tobacco Tax and Trade Bureau (TTB), Federal Trade Commission (FTC) and Department of Justice (DOJ) can help drive competition in the beer, wine and spirits markets by stepping up conduct enforcement, adopting creative and nuanced theories of harm...

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Second Prop 65 Amendment Effective April 1, 2021: New Warnings Required


By , and on Mar 26, 2021
Posted In Distribution, Legislation, Transactions

The Safe Drinking Water and Toxic Enforcement Act of 1986, also known as Proposition 65 (Prop 65), was enacted as a ballot initiative and requires businesses to inform Californians about exposures to chemicals that are known to cause cancer, birth defects or other reproductive harm. The regulation prohibits knowing or intentional exposure of any individual...

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Podcast: 2021 Legal Landscape for Brewers


By and on Feb 26, 2021
Posted In Alcohol Excise Taxes, Distribution, Transactions

Between pandemic-driven changes to shipping and home delivery privileges, the rise of e-commerce and the nebulous definition of hard seltzer for tax and regulatory purposes, there is a lot that brewers need to know to remain on the right side of the law in 2021. Alva Mather, head of the Firm’s Alcohol Regulatory & Distribution...

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Oregon Issues New Guidance on Hard Seltzer Classification


By , and on Jan 11, 2021
Posted In Alcohol Excise Taxes, Distribution, Import/Export, Legislation, Trade Practices

Recently, Oregon issued clarification pertaining to the classification of hard seltzers in the state. The guidance, as summarized below, impacts the majority of hard seltzers in the market. Classification of hard seltzer has a number of impacts, most notably on excise tax (or “privilege tax”) rates and licensing needed to produce, import, distribute and sell...

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